When you are a one man company it is all about you. I am the marketing department, the sales staff, the janitorial crew, the creative department and the CEO.
My personality doesn't really allow me to be as forceful and unrelenting as I definitely should be when it comes to self promotion. It just doesn't come naturally for me. My work is solid and I provide excellent and attentive care to my clients. Most first time clients end up becoming regular clients so I know both the work itself and the experience of collaborating with me are good.
I definitely need to produce more promotional postcards and be more direct on all platforms of social media promoting myself and my work.
As uncomfortable as it makes me feel to say or write it, when it comes to my business and attracting clients it's all about me.